Online Shopping in Ghana

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In the past one year, online shopping in Ghana has witnessed a revolution. Multiple online payment gateways, mobile payment operators, and improved governance and fraud protection is increasing the confidence of the consumer. Moreover, with reduced capital investment to open an online store, many businesses are creating more profits online than from their conventional shops.

What is the Potential Market Size for Online Shopping in Ghana?

As is clearly evident from the graph, year on year, Ghana’s number of internet users is growing more rapidly than even the population growth. This is a clear indication that Ghanians are adopting to the internet as the fish adopts to the water. With more people online, the potential customer for online shops is also growing in Ghana.

  • Year

  • Internet Users (K)

  • Population (M)

What is the Potential Competition?

In the last 2 years, Ghana has seen plenty of online stores coming up. However, only a few are able to do good business. Multiple factors are responsible for this, including poorly designed store fronts, lack of back office inventory management, lack of social media engagement tools, lack of use of analytic to take informed decisions.

Popular Online Payment Gateways

The convenience of electronic payments from online storefronts is a big factor to boost the growth of the e-commerce industry. Ghanian Payment Gateway providers and banks are definitely doing a good job in creating a secure electronic payment platform.

What to Sell Online?

The decision to choose the right set of products to sell online is extremely critical for a successful online store venture. Global reports provide a trend on the category of different products which sell most online and which sell least online.
  • Software Books Music Flowers

  • Electronics Office Supplies

  • Apparel Jewelry

  • Health Beauty Food  Beverage

  • Toys Video Games Sporting Goods

  • Furniture

  • Others


The Ghana market is absolutely poised for entry for ecommerce ventures. With improved broadband connectivity, secured payment gateways, optimism of people in online shopping, low entry barriers, no competition from large organized foreign players, it is recommended that running an online store in Ghana should not be delayed further.

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Palash Bagchi

Executive Director at STPL Global
Palash is an experienced business leader with exposure to industries of Civil and Construction, Education, Information Technology, Banking and Financial Services, Telecommunications, and Energy & Utility. He has been engaged with the world's top organizations and imbibed skills of process standardization, global risk management, sales and marketing, and alliance management. Palash is experienced in various emerging markets including Africa, South Asia and South East Asia and has lived and operated in these geographies. He holds a Bachelors Degree in Civil Engineering and has studied Finance from IIM, Calcutta. He provides strategic direction to his organization and is instrumental in creating the operating ecosystem.

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